Gen Z Taking More Gig Work: Wonolo Study

While millennials make up the largest pool of total gig workers using talent platform Wonolo, Gen Z is gaining ground and is the only generation that has seen their percentage of overall jobs completed increase between 2019 and 2021.

Wonolo this week released its report, “The State of the Gig Economy by Generation,” which found millennials, those ages 25 to 40, comprise 53% of workers at Wonolo. But Gen Z (those ages 18 to 24), is gaining ground quickly; it is the only generation that saw an increase in overall jobs completed between 2019 and 2021, up 14%, to account for 22% of the platform’s workers.

Gen Z is also seeing the sharpest increase in average hourly earnings on the platform out of all generations, with an 11% increase in hourly earnings from 2019 to 2021.

While younger workers have gained the most ground, those working the most gig jobs tend to be older. According to Wonolo’s report, baby boomers and Gen X work more than any other age group in the gig economy. Gen Xers also took home more money from gig work per month on average than any other generation.

Gig economy average monthly earnings by generation:

• Baby boomers (57 to 75): $331
• Generation X (41 to 56): $352
• Millennial (25 to 40): $228
• Generation Z (20 to 24): $151

“In the midst of a historic labor shortage, we’re seeing a steady increase in eager workers seeking flexible opportunities to increase their earning potential. Across all generations from baby boomers to Gen Z, the data shows us workers are re-evaluating what they want from work,” said Monica Plaza, VP of strategy at Wonolo. “The implications for businesses are clear and present: workers want flexible work that pays a living wage.”

Data for the report is derived from jobs posted on the Wonolo platform from January through June. The data encompasses jobs posted and accepted across the US (excluding California). More than 300,000 jobs and 27,000 workers are considered. The data for this report was pulled and analyzed in August.

Original Article: https://www2.staffingindustry.com/Editorial/Daily-News/Gen-Z-taking-more-gig-work-Wonolo-study-58985